Fifteen multiple listing services (MLS) in the U.S. have formed the MLS Domains Association with the intent to obtain the .mls gTLD according to their press release.  The group members currently operate Multiple listing services (MLS) used by real estate brokers.  “For years, MLSs and REALTOR® Associations have objected to businesses referring to themselves as ‘MLSs’ in their marketing, when in fact they are not MLSs,” said Bob Bemis, interim President of the Association and CEO of the Arizona Regional Multiple Listing Service. “Our goal is to create a place, the .MLS top-level domain, where the web sites actually belong to MLSs, not to other types of business,” he said.
The group intends for .mls to benefit consumers by providing a unique location of MLS data on the Internet and for the TLD to be the definitive source or MLS listings.